Selling Your House Can Be Highly Competitive In Today's Market

Published: 26th June 2015
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As the real estate market begins bouncing back, more people are considering selling their homes for a variety of reasons. Whether they are upsizing, downsizing, changing locations, or just want a fresh outlook, selling your house is still a competitive endeavor. Be prepared for the battle.

To figure out exactly who your competitors are you will have to decide on a couple of things yourself like how you are going to sell it. Some basic research might be involved in the process. For research websites and other online resources are available to help you along. First you want to mark down a few reasons why you are selling your house. After that you need to look at all of the financial records of the house and try and determine what is still owed on the house so that you could own it free and clear. Check the home sale sites and find out if you have homes in your area that are on the market and if so what they are selling for.

Once you have this information you should head over to the FSBO (For Sale By Owner) sites and look at houses in your neighborhood and what type of amenities that offer. Once you have explored many different sites you will start to understand who your first level of competitors that are out there looking for the same type of buyer you are looking for.

Now comes the real meat of the research. This will make all of the difference in the world. When you are looking at similar homes be honest about what they have to offer versus what your home has to offer potential buyers. The next decision you should make is if you are going to do any type of remodel or renovations to the house to give you an edge over the competition. You might not want to do anything major but a fresh coat of paint never hurts prior to opening the house up to be shown. What people think when they first drive up, which is usually called curb appeal, is also extremely important. What can you do to make your yard really stand out from the competition when people drive by it?

Once you decide whether you are going to sell your house by owner or by using a real estate agent, you will need to have an internet edge. Many shoppers now want to see online photographs, virtual video tours, and descriptions without having to make the driving tour. If your home doesn't make this first cut, you have lost to most of your potential buyers already. Yard clutter, rumpled fences, decks, or patios, and indoor clutter will ruin the appearance of the photos or video tour. You can't afford to allow others to wedge their way into the buyer's heart without including your home on the list.

If you've decided to start with the FSBO sale sites, you have cleaned up your house and yard, and are ready for the video tour of the home. Do you think you should stage your home for the video? Simple answer, yes you should. Also ensure that you remove your personal effects to try and help the buyer picture their stuff in the home. Do not strip the home totally bare but try your best to make it look like something you would see in a magazine or on a home show. Most of the time these houses do not have any personal effects in them. An personal collection of plates or salt and pepper shakers might be great for a conversation starter but it should not be part of the photo of video.

If you are going with the FSBO route, you will need to do some pavement pounding since you will not have a realtor to do it for you. If you hired a realtor, make sure it is one that is used to working with the type of home you are offering. They already know a pool of buyers for that type of home, and every little edge gets you that much closer to a sale.

Competition is fierce these days because of the economy but if you do your research and do some networking you will give yourself a competitive advantage over others trying to sell their homes. Selling your house by owner does not have to be as stressful as many make it out to be. If you would like to find more tips and information please visit our blog.


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Selling a home to an investor is the best way to sell a house. You will not have any fees or extra commitments. If you are trying to sell your house fast and for cash look no further then an investor.

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