Where Are All the Buyers?

Published: 08th April 2015
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With so many homes to choose from nowadays, buyers definitely have the advantage in the real estate market right now. In a buyer's market it may be hard to find buyers in your area who are genuinely interested in seeing your home and will offer you a fair price. Companies who buy houses and investors who buy houses are looking for something that will make your home stand out, something that will make it worthwhile to spend their time and money on. So what sells a house in a market where you are one of the million fish in the sea? Let's take a look at a few things that may make your home stand out.

1.Use Technology and Social Media

Many buyers today start their search online. They use the search engine to find potential leads in the area they want to move. Make sure that your home is found when people are searching in your area. You will not find very many people just driving around looking for a "For Sale" sign in the yard. With technology like tablets and smart phones being the go to source of information for many people you need to make sure you are online and that you are in the right spots online. Oftentimes the sites will allow the listing agent to be contact directly through the site. Whatever site you end up going with make sure that you have pictures that make your house look as good as possible online. Make sure you have photos because photos are one of the best ways to get people online to be interested in your house.

2. Pricing and Competition

Price conscious buyers are everywhere and they may not be looking at your homes or homes in your area because they are priced so high. Work with your agent to get educated about the competition in your area. Find out who is selling a house fast, how they are selling, what the conditions of the homes are. You can use these findings to your advantage to draw in buyers who were looking in your neighborhood, but were unable to find one that stood out. By lowering your price, fixing up a few things, and marketing more effectively you can draw buyers to your neighborhood just to see your home.

3.Simple Staging Ideas

Buyers love to fantasize about your home once they see it, and the condition it is shown in is what they keep a mental image of. Make your home buyer friendly on the inside and out and let them picture them and their families making it permanent. Fresh paint, great landscaping, outdoor furniture can help a buyer imagine important events in your home. You can also make minor improvements on the inside such as fresh paint, changing fixtures, and doing a professional cleaning. This will show buyers that the home is well taken care of and not neglected.

4. Keep your mind open

Traditional buyers are not the only ones interested in your home. Your home may also be attractive to investors or companies who buy houses. Many local investors are usually willing to buy homes no matter the condition they are in. Even if your home is in pristine condition, don't rule out the idea of letting an investor in to take a look. Most investors are often ready to close same day and will not require the type of repairs and extensive work that traditional buyers do because the home will not be their primary residence.

So now that you have the tips, make the improvements needed to attract buyers to your home. Marketing, staging, and pricing are all important to buyers because these simple steps show you care about the home. Just remember to keep an open mind and the right buyer will find you sooner than you expect.


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